Operating a Profitable Food Business

Should businesses focus on increasing sales or reducing costs?

Food business owners are often faced with this dilemma Рdo I focus on increasing sales or do I spend my time on finding ways to reduce my costs?  In-fact this is one of the biggest balancing acts (by-far not the only one) that food entrepreneurs face.

Looking at the […]

Groupon is not a marketing strategy – The effect of discounting on business

I’ve had a few conversations lately with several business owners who were considering discounting or reducing their prices as a strategy to increase sales. ¬†With the popularity of discount websites such as Groupon, Daily Deals, Living Social and others,
businesses are looking to these sites to help increase their sales. […]